![]() ![]() This is used by the search engines to create rich snippets which can be understood by the users (in terms of ratings, reviews, etc.). A Schema Markup is also a structured data markup that helps search engines understand the contextual meaning of your website’s content. This added layer of information to enhance your site’s rankings and traffic can be provided with Schema or rich snippets. With so much information packed together in a small bundle, users now find it much easier to find search results that are relevant to their requirements. ![]() Similarly, the star-ratings and the number of reviews left by people provide a comprehensive picture of the quality of the product/service, or, as with our first example, recipes. People are more inclined to visit that particular website since they feel better able to connect with it due to such images. Since human beings have a strong response to faces, there are more and more personalized images of people being used as a part of rich snippets. Rich snippets are also eye-catching because they incorporate images. Here are a few more rich snippets examples: They are now very important for SEO and optimizing your search results. Rich snippets can be applied to any kind of search results – people, products, services, reviews, companies, events, recipes, businesses, software and even more. When a website’s critical and relevant sets of details are highlighted, the search engines are better equipped to identify and convey this information to the user when then they request this information in a related query. What these structured data markups do is enhance Google’s (or other search engine’s) understanding of a website’s main content. Rich snippets are HTML codes added in front of each element, in the form of an ID which signals to Google that this code snippet is a certain piece of information. To understand the importance of rich snippets and to appreciate the way they have altered the search patterns of online users, let us first try to understand how they are designed. If you are looking for a specific product or a brand, websites which have been optimized for rich snippets will show key information about product ratings, prices, customer reviews, etc. If you are looking for the perfect meatloaf recipe, the number of reviews and star ratings will help you decide which website you should choose. These extra bits of information, given in the form of star ratings, reviews, and images in the above illustration, add more to our knowledge about these websites. This gives us a sneak preview of what the website is all about. These rich snippets examples give us the description of the company - this is written just below the website’s URL - and we can see this without actually having to click on the URL. A snippet summarizes the basic content of the website and provides it to the user so that they can understand what the website is all about before actually visiting it. This piece of information contains critical details which the user will find valuable for answering their query. In internet terminology, it refers to a brief piece of information provided in search results just below the website URL. Literally speaking, a snippet is a small piece of something or a fragment. The answer is: through snippets, or more specifically, rich snippets. In contrast, today, users are able to gauge the relevance and credibility of a website even before actually visiting it. However, since search engines did not provide much information beyond a direct link to the website, the overall choices were restricted to the first three or four search results. This was because the attention span of people online was decreasing dramatically. Rich snippets can be divided into several categories and here are the most popular:Ī few years back, the sole aim of SEO experts was to increase the SERP (Search Engine Result Pages) rankings of a website by trying to organically increase the CTR (Click-through-rates). Rich snippets - or, similarly, Schema Markup - add additional details such as reviews, your business’s location and other information related to your industry that a searcher can use to better navigate through search results. Did this help you learn how to add rich snippets to WordPress?. ![]()
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